Book Summary

The book "Safer is as Safer Does" by Robert Phillips focuses on safety strategies for real estate agents, addressing the risks they face in their profession. It provides actionable advice to help agents avoid dangerous situations, such as meeting potentially unsafe clients, showing vacant properties, or handling sensitive client information. The book emphasizes proactive decision-making, situational awareness, and leveraging modern safety tools like mobile apps and wearable panic buttons to enhance personal security.

As we move into the new year of 2025, the real estate landscape continues to evolve, making establishing a robust safety culture within agencies more critical than ever. Phillips emphasizes the necessity of implementing comprehensive safety protocols that protect agents and enhance client trust. This includes conducting thorough background checks on clients, which have become increasingly important in a world where digital identities can often obscure true intentions.

Key Strategies for Enhancing Safety in Real Estate

• Implementing Advanced Safety Protocols: Agencies should adopt cutting-edge technology, such as mobile safety apps, allowing agents to send real-time alerts during showings or open houses.

• Conducting Thorough Background Checks: Utilizing enhanced vetting processes can help agents identify potential client risks, ensuring a safer working environment.

• Fostering Open Communication: Encouraging agents to discuss safety concerns openly promotes a culture of vigilance and support, allowing teams to share experiences and solutions.

• Regular Safety Training: Ongoing training sessions can equip agents with the latest safety techniques and strategies, keeping them informed and prepared for various scenarios.

• Creating a Buddy System: Pairing agents for showings can provide an extra layer of security and support, fostering teamwork and accountability.

By prioritizing these strategies, real estate agencies can cultivate a safety-first mindset that protects their agents and reassures clients, ultimately leading to a more prosperous and sustainable business model in 2025 and beyond.